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The Insane Economics of Online Dating Platforms







With so many possible ways to make money from online dating sites, it can be a bit overwhelming to try and make sense of it all at first, so we’ve created a basic guide to the most popular ways to monetize online dating sites to make it easy to find the perfect match monetization of your dating site.

Special offers have always been a monetization driver, and once you’ve made them personal and attractive, you’re ready to make more money from your online dating app. Just like blogging makes money, dating sites can offer members free memberships with awesome features by watching ads on the site.

Dating sites also make money from free users by providing in-app purchases and viewing ads. Most dating sites also do not make a profit, with the exception of the big players. Most money making apps at least have scammers trying to get into online dating sites.

People who are serious about dating are willing to pay for an app that can find other serious users. The answer lies in the “free dating app business model,” which allows users to sign up and use Tinder for free, but includes in-app purchases and third-party advertising. While a free model can incentivize dating sites to build a user base, it doesn’t generate revenue by itself, so they need to incorporate other revenue streams, such as partnering with affiliates, into their business model, which allows users to exchange gifts, charge for premium content, or offer VIP memberships.

The paid membership model promises a site revenue per user that signs up, but may experience slower user growth than free dating sites. Free dating sites make money by allowing you to use the basic features of the site, but then blocking additional features. Many dating apps also free the user interface from ads for an additional fee. They might also make money through referring you to other sites, like perhaps if you looking for a casino Australia has on offer for you to play online.

Another way to monetize could be content partnerships, where the dating app creates content on their social networks or content sites and mentions the advertiser as an affiliate, charging them for the dating app to be the advertiser. Given that dating apps spend large sums of money to build social media followings, social media partnerships can be a good source of income with added benefits. Dating apps can earn additional revenue by integrating third-party advertising, partnering directly with customers, or using services offered by websites such as BuySellAds that link publishers and advertisers.

Now Tinder is exploring a new earning model to capitalize on the $2 billion annual online dating industry. Matchmaking and online dating have become big business, with dating services valued at $2.5 billion in 2015 and projected to grow 5.1% a year to $3.2 billion beyond 2020-2022.

With so many people looking for love online now, how much money do our favorite dating apps make? Technology buyout site Decluttr has calculated how much money apps like Tinder, Bumble, and Tinder Bumble Match make. Millions of them are another popular dating app, or at least have a site that features the most common ways to earn bumble.