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How businesses are learning to promote their sustainable products and ethos







In 2019, it’s hard to avoid common terms such as sustainable, eco-friendly, and biodegradable as we battle to save our oceans and reduce the amount of plastic that we are throwing in to landfill.

For businesses being sustainable and eco-friendly is a big deal now as Unilever reports that a third of consumers are now buying from brands based on their social and environmental impact.

As businesses move towards “green marketing”, there are some more creative ways that have been used for companies to show customers that they are trying to be more sustainable and offer products that have minimal impact on the environment.

Moving towards more environmentally conscious packaging

The demand for environmentally friendly packaging is huge. The damaging effects of single-use plastic has spurred consumers to demand alternatives, and brands are embracing reusable and biodegradable packaging as part of their offering.

Companies such as Starbucks plan to eliminate all plastic straws by 2020, whilst leading supermarkets in the UK are making a bid to remove plastic bags and packaging from their stores.

Showcasing sustainability partnerships

Sometimes businesses simply don’t have the resources or knowledge to take steps themselves in being more sustainable. In this case, partnerships are the perfect way to give off this message. These types of partnerships involve businesses and non-profits coming together to achieve their goals and be more sustainable with support from eachother.

Lacoste demonstrated this well, releasing a line of polo shirts to highlight the declining population of endangered animals. The brand replaced their signature crocodile logo with animals facing extinction. All profits from the polo shirts sold were donated to IUCN to help support the protection of endangered species.

Promoting an eco-friendly product through a world record attempt

In a wacky attempt to encourage an eco-friendly lifestyle, or to showcase plastic-free products, businesses have taken to attempting a Guinness World Record.

These world records range from the most people tree hugging and the most plastic bottles cleared up by a dog, to the largest jute bag from UK company Cotton Bag Co being suspended in the air to promote plant-based material bags.