In 2019, it’s hard to avoid common terms such
as sustainable, eco-friendly, and biodegradable as we battle to save our oceans
and reduce the amount of plastic that we are throwing in to landfill.
For businesses being sustainable and
eco-friendly is a big deal now as Unilever reports that a third of
consumers are now buying from brands based on their social and environmental
As businesses move towards “green
marketing”, there are some more creative ways that have been used for companies
to show customers that they are trying to be more sustainable and offer
products that have minimal impact on the environment.
Moving towards more environmentally
The demand for environmentally friendly
packaging is huge. The damaging effects of single-use plastic has spurred
consumers to demand alternatives, and brands are embracing reusable and
biodegradable packaging as part of their offering.
Companies such as Starbucks plan to
eliminate all plastic straws by 2020, whilst
leading supermarkets in the UK are making a bid to remove plastic bags and
packaging from their stores.
Showcasing sustainability partnerships
Sometimes businesses simply don’t have the
resources or knowledge to take steps themselves in being more sustainable. In
this case, partnerships are the perfect way to give off this message. These
types of partnerships involve businesses and non-profits coming together to achieve
their goals and be more sustainable with support from eachother.
Lacoste demonstrated this well, releasing a
line of polo shirts to highlight the declining population of endangered
animals. The brand replaced their signature crocodile logo with animals facing extinction.
All profits from the polo shirts sold were donated to IUCN to help support the
protection of endangered species.
Promoting an eco-friendly product
through a world record attempt
In a wacky attempt to encourage an
eco-friendly lifestyle, or to showcase plastic-free products, businesses have
taken to attempting a Guinness World Record.
These world records range from the most
people tree hugging and the most plastic bottles cleared up by a dog, to the largest jute bag
from UK company Cotton Bag Co being suspended in the air to promote plant-based