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4 Instagram Marketing Tips for Photographers

Since Instagram is a visually driven social network, it may seem like the perfect medium for photographers to showcase their work and find new clients. While this can be true in many ways, there’s another aspect many photographers may overlook when they start promoting their work through the platform – competition. Since Instagram works so well with photographs, it naturally attracts tons of photographers and you’ll have to compete with people from all over the world in order to succeed. In this article we’re going to give you 4 essential tips that will allow you to promote your work more efficiently.

Put Your Best Foot Forward

One major difference between great photographers and mediocre ones is that good ones only showcase great work. While you don’t have to necessarily deliver National Geographic level work to be noticed, you have to make sure that your pictures pop. Unless the picture you’re thinking of uploading has that wow factor, don’t put it up.

All it takes is one bad picture for people to dismiss your work altogether. If you’re unsure about a picture after you put it up, you can always retouch it through Instagram’s new editing suite. If you want to learn more about this new feature, you can view site for more information.

Use the Power of Scarcity

Try not to annoy your followers with your pictures and try to limit your postings to no more than twice per week. More than that and you might become a nuisance to your followers. Two images per week is just enough to make an impact and stay on top of your followers’ minds without irritating them.

Know What Your Niche is

The last thing that you want is to try to cater for everyone. By doing this, you won’t be able to concentrate your efforts on a core group and some types of photography may match your interests and talents better.

For instance, some are much better with natural landscapes while others will do better in a studio setting. Both these niches are very different and approaching promotion for each will be as well. So, make sure that you identify your niche and center your whole page and brand around it. And if you want to post pictures of your pets or last week’s pot roast, you can do that on your own personal page.

Understand the Power of Hashtags

This is one of the most powerful and often overlooked tips you can use as a photographer. Hashtags are extremely powerful and something as simple as catching a hot fad at the right time could give you tons of unexpected attention. Also, if you’re a travel or lifestyle photographer, hashtags are a great way to get attention from people with similar interests. Hash tagging a destination, or an activity, could be just enough to get you attention from a certain demographic.

Instagram can be a great tool for any photographer trying to make a name for themselves, provided they have the talent, determination, and the marketing savoir faire to take their business to the next level.