When starting your own business from the ground up, there are going to be a lot of things that you need to figure out and take care of at the very beginning. While some of these things will naturally take priority over others, it’s important that you find the time and attention to give to every aspect of your new business, regardless of how small it might seem.
One of the smallest things that you’re going to have to create is your logo. But just because your logo will likely be little doesn’t mean it’s of little importance. To create a recognizable business, you have to have a recognizable logo. So to help you come up with something great that will work for your business for years to come, here are three tips for creating a logo for your new business.
Pinpoint What Your Logo Represents
Your logo is more than just a simple design. It should be something that represents your business and what you think your place in the world is. To find or create something that will fill this requirement, Laura Lake, a contributor to The Balance Small Business, recommends that you think about what your company values and what your goals are. These are things that shouldn’t change much, so basing your logo off of this information should make it timeless. And since you’ll be putting your logo on things like screen printed shirts and hats, business cards, your website, and so much more, you want to make sure it’s an accurate and classic representation of your company.
Don’t Underestimate Color Choice
Along with the shape and basic design of your logo, you also need to consider seriously what color or colors you want to use. Different colors speak to different emotions and feelings, which is something you’ll want to be very aware of before you pick a final color or color scheme for your logo. According to Lindsay Rothfield, a contributor to Mashable.com, you should research a bit about color psychology and what certain colors subconsciously mean to those who see them. With this information, you should be able to pick a color or colors that match well with what your organization is or means.
Seek Out The Help Of A Professional
Because your logo is going to stick with your company throughout its entire lifespan, it’s vital that you get it right to first time. To help with this, Charlie Riley, a contributor to Forbes’ Communication Council, recommends that you work with a professional during this phase of your business development. While you might have experience with design, it’s going to be helpful to get an outside perspective and have a professional actually finish the completed version of your logo.
To help you create a business logo you’ll love forever, consider using the tips mentioned above when it’s time for you to design one for your new company.