If you’ve just started out working in sales, you may be feeling like you’re in a bit over your head. Especially if you feel that your personality doesn’t necessarily fit well within this type of work, it can be a real challenge to build up your confidence and become proficient at your job. Luckily, there are quite a few things you can do to help you learn the ins and outs of being a salesperson and how to get more and more comfortable in sales situations. To help with this, here are three sales tips for the novice salesperson.
Speak From A Place Of Knowledge and Understanding
Before you can really feel comfortable selling something, it’s important that you know all the facts about what you’re trying to sell. To get to this point, you have to actually experience it as much as you possibly can. Once you’re able to do this, Wendy Connick, a contributor to The Balance Careers, shares that you’ll be able to quickly and accurately identify the features, benefits, shortcomings, and more about the thing you’re selling. Having this type of information for yourself, not just reading it off a script, will help you feel much more confident in your ability to sell your product or service.
Focus On The Prospect’s Pains, Not Their Problems
After you’ve gotten to know whatever it is that you’re selling, it’s time for you to get to know the people you’ll be selling to. In many cases, people aren’t likely to just buy something unless they can be shown how this thing will help to make their lives better. In order for you to make your prospect see this, you have to understand their pain points enough to make a solid case about how what you’re offering will fix things. Now, Dan Tyre, a contributor to HubSpot.com, advises that you work very hard to tell the difference between a pain and a problem. People will usually just work through a problem. But if you can spot that pain your prospect’s having, you have a much better chance of making that sale.
Try To Reflect The Personality of Your Prospects
Your personality and the way you interact with people can play a big role in how successful you are as a salesperson. One thing you can do to ensure that you increase the chances of having positive interactions during your sales, according to Erika Anderson, a contributor to Forbes.com, is to reflect the personality of the person you’re selling to. If they’re more outgoing, try to be more outgoing yourself. If they seem to be shy or timid, attempt to bring out quality out in yourself a little more as well. By doing this, you’ll be making the person more comfortable when speaking to you, which can make them more likely to close a deal with you.
To get you started on the right foot, consider using the tips mentioned above if you’re just beginning your career in sales.