Having a strong online presence is an integral part of any effective marketing strategy for a business
Today, most prospective customers look up a business online before making a purchase, so if you don’t have a website where your prospects can find more information, it’s likely that they will opt for your competitors.
But merely having a website isn’t enough, either – user experience is more important than ever, both for keeping visitors happy and for ensuring that the search engines rank your site.
There are a few essential elements that every website needs to have to be convenient to browse and guide visitors towards making a purchase.
Luckily, if you’re using WordPress themes for creating your site, it becomes much easier to implement the necessary features using the platform’s numerous plugins.
To get you started, here are a few of the key elements you need to focus on to make your WordPress site stand out and ensure that your customers are happy.
Responsive Website Design
The majority of today’s internet traffic comes from mobile devices, so your only chance of converting them into customers is to make sure that your website makes their browsing experience as seamless as possible.
Users won’t waste time on a website that doesn’t adapt to the screen size of their device because they have plenty of responsive sites to choose from if yours doesn’t meet their expectations.
Luckily, with WordPress, it’s quite easy to ensure that your site is responsive and is easy to browse on any device. Most of the themes that are available are based on a responsive design, so you won’t have to do much besides installing the theme to make it happen.
However, if you’re still using an older theme and haven’t updated your site in a while, chances are that the theme may not be responsive, in which case you’ll have to either update or change the theme completely.
But you could even take it a step further – if you want to provide your mobile users with the best experience possible, you should consider converting your WordPress site to a mobile app, which will give you more flexibility and allow to offer more features to the users.
A Solid Landing Page
Having a website has numerous benefits for your business, but its primary goal should always be to attract and capture leads so that you can convert them into customers.
Therefore, you should take the time to develop a landing page that gets your prospects to take action and entices them to trust you with their contact information.
And that’s where a landing page can be so useful.
It serves as a place where you can direct all of the visitors that come to your site in order to capture their information and not lose the chance to nurture the relationship after your first encounter.
To achieve the best results, you should create customized landing pages for different campaigns – this way, instead of having to rely on a single offer to persuade different segments of your audience, you can increase your chances of converting them by personalizing the messages.
But how to create professional-looking landing pages?
Well, the easiest way to create your WordPress landing page is to use one of the numerous landing page plugins that are available for the platform.
Since there are many different elements of a perfect landing page that you need to consider, a landing page builder can help you break down the process into more manageable segments and help to ensure that you cover all the bases.
Once you have the core structure, you can customize the page and add your own content to maximize the chances of the visitors putting in their contact information.
An Effective SEO Strategy
WordPress is considered to be one of the best website platforms for SEO – it’s set up in a way to make it easier for search engines to crawl and index the site, and the entire structure of the platform is based on the best practices suggested by Google’s Webmaster Guidelines.
But using WordPress doesn’t guarantee that your site will skyrocket to the top of the rankings – there are steps you’ll have to take on your own if you want to gain an advantage over the competitors and start getting organic traffic from SERPs.
Luckily, with WordPress, that doesn’t have to be a complicated or highly-technical process – there are plenty of plugins that can help guide you through on-site SEO and ensure that every post or page that you create is optimized for best results.
Some of the more advanced tools even allow you to monitor competition and discover the most effective keywords for reaching your target audience.
But even though there are many tools that can make the job easier, you still need to put in the effort yourself.
In the end, SEO techniques can only help you get noticed by Google, but they won’t help if you don’t have the most crucial ingredient – unique and high-quality content.
You need to showcase your expertise in your field and provide in-depth information that helps people solve problems if you want Google to recognize your site as worth displaying on the top of the search engine results pages.
Luckily, having a blog has multiple benefits – it’s not only essential for SEO but can also help you educate and guide your prospective customers towards deciding to buy from you, so it’s well worth the time it takes to create and maintain.
And when creating content, don’t be afraid to experiment with different formats – people online consume content in various ways, so you should try out doing infographics or even videos to see if they generate a positive response.
If you’re new to SEO and don’t know where to start, it might be a good idea to go on GrowthMentor and find someone who can guide you through various hurdles and help break down the entire process into actionable steps.
David is a serial entrepreneur on a mission to rid the world of bad customer experiences. He’s also the founder of LTVplusHQ and TaskDrive.